What Is a Title Tag ?

The title tag is what the user will see at the top of the browser window, as well as in the search results as the linked title to your Web page. Title tags help search engines determine your web page's relevancy for certain keyword phrases.

The title tag is an extremely important factor in search engine optimization. Most search engines and search directories place a high level of importance on the title tag when determining what sites to index, since the title tag is what usually shows up for the title of your listing in search results. In addition, the title tag shows up in the top blue part of the browser window, and if users bookmark your site, the title is what usually shows up in the bookmarks.

The title tag is look something like this: <title>Search Engine Optimization and the Title Tag</title>

Title Tag Optimization Tips

1. Be creative. Brainstorm for the right words to describe your site, and use different titles for each page that reflect what that particular page is actually about.

2. Don't be intimidated by code. HTML is not hard to learn, and soon you'll be writing those title tags like a pro.

3. Find your niche. Don't target the exact same phrases that everyone else in your market is focussing on; search out the key phrases that have a fair amount of compeition, but not so much that you don't have a chance to be found.

4. All titles should be typed in Title Case (or Proper Case).

5. Place your most optimized keyword phrases at the beginning of the title tag;this is just in case a search engine cuts your title tag off right when it starts getting good.

Title Tags are a very important for all search engines in determining what is in the content of a specific web page. Creating a relevant title tag is one of the most important variables in achieving high search engine positioning.

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