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Meta Data or Meta Tags META means "about this subject" and meta tag is a specific kind of HTML tag that contains information not normally displayed to the user. Meta tags contan information about the page itself. Typical uses of Meta tags are to include information for search engines to help them better categorize a page. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag. The meta description tag and the meta keywords tag were proposed so that webmasters would have a consistent method for providing meta document data to user agents, such as search engines. Unfortunately, so many unscrupulous webmasters have abused the meta description and meta keywords tag that search engines have had to de-emphasize their importance. META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. Meta data provides information about a site. This information gives search engines an idea of what a site is about. Metadata work not only for your page management, but also for manage external programs including Web browsers, servers, robots etc. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy... META Description Tag Some search engines will index the META Description Tag found in the <head></head> section of your web pages. These indexing search engines may present the content of your meta description tag as the result of a search query. example: <meta name="description" content="short description of your site"> META Keywords Tag The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness. The overall consensus is that the tag has little to no relevance with the major search engines today. example: <meta name="keywords" content="main keywords of your site"> META Author Who wrote this Web page? You can include a list of authors if multiple people wrote the content and it typically refers to the content authors rather than the designers of the HTML or CSS. example: <meta name="author" content="author name" /> META Copyright Set the copyright date on the document. Note, you shouldn't use this instead of a copyright notice that is visible on the Web page, but it's a good place to store the copyright in the code as well. example: <meta name="copyright" content="© 2011 SEOfit.com" /> The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC. example: <meta name="revisit-after" content="7 days"> Control how your pages are cached. The options you have are: public (default) - allows the page to be cached; private - the page may only be cached in private caches; no-cache - the page should never be cached; no-store - the page may be cached but not archived. example: <meta http-equiv="cache-control" content="no-cache" /> Meta information is important to a site's well being when it comes to SEO. The part of SEO that deals with meta data is known as meta tag optimization. .
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