Offsite optimization or Off-site SEO refers to anything that is not part of your own website or blog, but that contributes to your search ranking & PageRank and therefore SEO. Off-site SEO techniques are the actions you take outside of your webpages to increase your search engine position.

Search engine optimization (SEO) uses a set of techniques and tools to help improve a site's visibility by increasing the chances of it appearing higher in the SERPs (Search Engine Results Pages). Offsite SEO is relatively difficult, as the changes are to be made outside your blog, and are therefore, not directly in your hands. Backlinks are one of the important strategies in the offsite SEO toolbox.

In the simplest of terms, off-site optimization is everything that needs to be done, aside from tweaking your actual website, to achieve top search rankings. More specifically, this process involves building links from other trusted, relevant sources to your website.

There are hundreds of link building strategies, some are more technical than others. These include…

* Directory Submissions
* Social Bookmarking
* Article Submission
* Press Releases
* Comment Linking
* Forum commenting
* Guest Blog Posting
* Squidoo Lens’ or Hubpages
* Link Trading
* Linkbait

Following are some other factors which count as Off Site SEO

* Video Promotion
* Use Facebook and Twitter
* Yahoo answers
* Contest Creation

Backlinks are generally links to your website from other websites. Generally, the more backlinks your site has, the more "important" the search engines they will deem your site is and the higher they will rank it in their search results. But, remember, it’s about the quality of link rather than the quantity. Also, don’t bother pursuing links that are not related to your business or industry. The search engines know what is relevant and will add or remove value from a link depending on where it is.

Every website in the Internet has the ability to link to other sites. If a site links to another site the search engines see that link and count it as a vote in favour of the site. The number of votes your site has and the stronger those votes are, the more popular and trustworthy your site will be perceived.
Backlink (value) Factors

Lots of different Off-Site SEO factors contribute to the value of these backlinks, few of them are..

* Age of the links
* Age of the domain (www.) that the link is coming from
* The type of content on the page where the link is coming from
* The theme and title of the page offering the link
* How many other links leaving the page that is linking to you
* The PageRank of the page linking to you
* The trust attributed to the site linking to you
* Type of domain - Google give more value to .gov and .edu domains

There are various strategies for Offsite Optimization or building backlinks and you need to be very careful in how you approach this. There are many wrong strategies out there for link building and they may be very risky for you to employ. It is highly suggested that you consult with an SEO expert before starting a link building campaign if you do not have significant experience in this term.

For many companies offsite optimisation and back links seem just too difficult to influence and too time consuming to affect, so they have fallen back on onsite optimisation. However in the long run offsite SEO is going to be the real determining factor for search engine rankings.

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