Social bookmarking is a system of saving links to web pages that you want to share. Descriptions can be added to these bookmarks in the form of metadata or tags. Social tagging allows you to add keywords as metadata to the shared content. This content can be viewed by people through bookmarks arranged by category, tags or via search engines.

Social bookmarking is the ideal means for online users to keep, arrange, explore, and administer bookmarks of web sites and pages on the web. Social bookmarking is made possible with the use of what is known as metadata. The most common form of metadata used in this instance is tagging. Sometimes this is called social tagging, the way in which online users process their keywords as a means to make data available to others. Social bookmarking systems work in the following way:

- When users wish to refer again to websites they have visited, or share them with others they save links to those pages.

- They can be saved as private information or shared with specific individuals or named groups.

- Sometimes information is shared only within particular networks

If desired, information can be made available both privately and publicly. Approved persons are able to access the bookmarks either:

- In chronological order
- By specific category or tagged keywords
- Via search engines such as Google and Yahoo!

The majority of social bookmarking sites and services give users the opportunity to sort out their bookmarks with a casual tagging system in place of the more commonly used folders system. Some of the services do include categorization folders or a mixture of both folders and tagging. The viewing of bookmarks that are linked with a specified meta tag or keywords is a main feature of social bookmarking. Details about a particular bookmark's popularity can also be obtained.

Social Bookmarking and Search Engine Optimization

Social media marketing plays an essential role in search engine optimization and ranking process due to its link-building power. In addition, Social marketing is also a source to get User Generated Content which rules the webpretty much these days.

Social bookmarking is often used as a strategy to improve the website's online visibility and to increase its incoming traffic. In addition to functioning as bookmarking tools, many popular web 2.0 sites such as Twitter and Stumbleupon provide social networking opportunities to their users. Networking options include email, RSS feeds, forums or instant messaging capabilities.

Rather than to post laborious URL codes to sites of interest, users can post active links that may be represented by screen shots of the websites to which they are related. Thus, users are able to casually stimulate one another's interest in content they have discovered on the Internet, which works like a natural SEO.

Social Marketing and SEO are like flesh and blood nowadays. There may be many technical definitions of social marketing but it still holds true that social marketing is a modern form of spreading ideas using word-of-mouth techniques. Social bookmarking is a very efficient way of getting a new site or page indexed on search engines. Popular social bookmarking sites are visited by top search engine bots like googlebot frequently so if you submit your site there, Googlebot will find your link, visit your site, and index it before you know it.

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